Social media is an excellent tool for politicians to use to get their message out. These tools are used to get one’s message out without the filter of mainstream media. How does one use these tools?
Let’s start with Facebook since it is the dominant player. First of all, I’d recommend making sure your own personal profile’s privacy settings are set to the levels that you’re comfortable with.
For example, let’s say you are newly married with a young child and your wife likes to post pictures of your child on Facebook for your family to see. I would highly recommend that you be very selective with the people that you accept as friends and check Facebook’s privacy settings to be certain that the photos are set to only share with friends.
Here’s a link to the tutorials Facebook provides that will help you determine the levels of privacy you want for your personal posts.
Now you’re ready to start your campaign profile page. Ideally, you will have started your page as a candidate. Under Pages, choose Create Page and choose the Artist, Band or Public Figure icon. There is a dropdown menu where you can choose the correct category.
This will be where you share your campaign’s message. It’s a good idea to have a second person as an administrator on your page in order to answer constituents questions in a timely manner.
Facebook allows you to not only share posts like you do a regular profile but you can also upload articles as well as create polls. This is also an excellent way to show your constituency the ways you are working in your community to make it a better place.
People love pictures so post as many pictures as you can of yourself with your constituency as you go about the business of governing. You can even go Live with your campaign page. A Facebook page allows you to be in contact with your constituency yet still maintain your privacy on your personal profile page.
In conclusion, social media can be a very cost-effective method to reach your constituency with your campaigns thoughts and ideas. Facebook is great place to start.