I’m on vacation with my family at the beach on the Florida panhandle. Yet today, I benefited from a social media conference held in Pennsylvania, scheduled a client meeting in Memphis for next week and learned about a house fire two doors down from my house. All before lunch!
The picture above is our neighbor’s home after the fire. They will have to tear down their home and rebuild.
While this this was happening, I was thinking about the things that make for success in social media.
I’m not so arrogant to think that I’ve made it in anything much less social media. Frankly, I don’t have a secret formula to get loads of followers or tons of re-tweets.
What I do know is what my mom taught me years ago and it’s what I try to teach my girls.
To have a friend, you must be a friend.
Yes, I think it is that simple. Be nice to others. Don’t take what’s not yours. Share.
Thank people when they share your tweets. Should this be a public reply or an @reply? That’s really up to you and depends on the situation.
Do you want your followers to know more about the person who you are thanking so they can follow them as well? Then make it public. Otherwise, make it an @ reply.
But don’t use it just to promote yourself. That’s obnoxious.
Don’t take what’s not yours. It’s great when you read a blog post and get a great idea for yourself. But don’t take that post and pass it off as your own.
Umm, that’s called stealing.
Share what you’ve learned so others can benefit. I post lots of links to articles I’ve read that I think are interesting. And yes, I’ve read 75% of them before I post them. I will post something without reading it first if
I trust the source but nine times out of ten, I will go back and read it later.
Basically, I share things I find interesting. You should too. People who think what you post is interesting will follow you.
There are lots of tools to study the metrics of your social media campaign. And ways to measure your reach and impressions and all of that is important, especially if you a doing social media for business. But these simple rules still apply.
Be nice. Don’t steal. Share. Be a friend. Your life will be better for it.